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Magnus Fredriksson

Senior lecturer

Magnus Fredriksson
Senior lecturer
Academic degree: Docent
magnus.fredriksson@jmg.gu.se
+46 31 786 1196

Postal Address: Box 710, 40530 Göteborg
Visiting Address: Seminariegatan 1B , 41313 Göteborg


Journalism Media and Communication (More Information)
Box 710
405 30 Göteborg
www.jmg.gu.se
jmg@jmg.gu.se
Fax: +46 31 786 4950

Visiting Address: Seminariegatan 1 B , 405 30 Göteborg

About Magnus Fredriksson

I started my work at JMG 1997, was appointed for the PhD-program 1999 and defended my thesis 2008. The title is “Corporate Responsibility/Marketplace Rhetoric. An Analysis of Corporate Communications”

Presentation

I’m a trained chef but my first work was as an accumulator worker at Tudor AB (1988-1992). Thereafter I worked with staff development first as a consultant later at the Swedish federation of Engineering Workers (1992-1993).

I started my academical studies 1993 and finished 1997 with a masters degree in Media and Communications Studies. Apart from MCS it includes courses in Pedagogy, Organizational psychology and Public Relations at Leeds Metropolitan University.

I have taken part in two governmental commissions and I have carried out commissions for a number of external clients. As of 2001 I’m also an consultant working with analyses, guidance and professional development in strategic communication.

Research Areas

My research focuses on how organisations use ”communication” as a strategic means and the structural conditions for such use. Earlier I have studies how corporations communicate their social responsibilities, corporate environmental communication, organizations crisis communication, corporate media work etcetera. My work is often influences by social theory as the theories of Ulrich Beck and Neo-institutional theory.

Current Research Project

The Expressive Govenrmental Agency
The project takes its starting point in a critique of the idea – often presented by apolitical scientists – that governmental agencies use communication to inform and control citizens and that the latter is increasing.

The project rests on the hypotheses that the increasing marketization of the public sector leads to an increasing use of communication to express identity, values and self-understanding. The empirical material covers material from all Swedish governmental agencies (N=249) and historical analyzes will be carried out on a selection of agencies.

”Transboundary Crisis Communication”
The project aims for a mapping and explanation of the dynamics in crisis transgressing geographical, sectoral, and/or cultural boundaries and how these circumstances influences organisations’ communication.

The project covers three studies and I’m responsible for a study of the communication from banks, governmental agencies, politicians and others during the financial crisis 2008/2009.

Managers Ideas about Communication
The project aims for a mapping of ideas of “communication” among different types of managers in different types of organisations and what consequences these ideas have on the use of “communications” as a strategic means.

Completed Reserach Project

“Corporate Responsibility/Marketplace Rhetoric. An Analysis of Corporate Communications”

Teaching

I mainly teach corporate communications.

Assignments

I’m a frequent lecturer appointed by The Swedish Agency of Higher Education, The Swedish Prosecution Authority, The City of Stockholm, Swedish Public Relations Society, The Swedish Museum of World Culture among others. Some examples of lectures are:

  • Strategic communication as a rationalized myth
  • Sustainable communication for stronger brands
  • Is the prosecution service in a crisis of trust? Is it possible to influence trust?
  • Banks in a new media landscape
  • The annual report as a part of the brand communication
  • Media consumption in a media culture
  • Marketing in the public sector

Latest publications

Mediatization in translation – The Nordic experience
Tine Ustad Figenschou, Magnus Fredriksson, Josef Pallas, Heidi Houlberg Salomonsen
Global Challenges - Nordic Experiences. Oslo, Norway: 20-21 , Conference contribution 2017
Conference contribution

Translating Institutional Logics: When the Media Logic Meets Professions
Josef Pallas, Magnus Fredriksson, Linda Wedlin
Organization Studies, Journal article 2016
Journal article

Media at the center: Public relations in public administrations in the wake of managerialism
Magnus Fredriksson, Josef Pallas
23rd International Public Relations Research Symposium BLEDCOM 2016. Bled, Slovenia: 1-2 juli 2016, Conference contribution 2016
Conference contribution

Diverging Principles for Strategic Communication in Government Agencies
Magnus Fredriksson, J. Pallas
International Journal of Strategic Communication, Journal article 2016
Journal article

Characteristics of Public Sectors and Their Consequences for Strategic Communication
Magnus Fredriksson, J. Pallas
International Journal of Strategic Communication, Journal article 2016
Journal article

Mediability and Public Sector Organizations
Josef Pallas, Magnus Fredriksson
75th Annual Meeting of the Academy of Management, Vancouver, 7-10 August 2015, Conference contribution 2015
Conference contribution

Media at the center: Public relations in public administrations in the wake of managerialism
Magnus Fredriksson, Josef Pallas
First annual International Journal of Press/Politics conference, Oxford, 16-18 September, 2015, Conference contribution 2015
Conference contribution

Management matters: An analysis of factors determine orientations towards reputation among government agencies in Sweden
Magnus Fredriksson
The Annual Euprera Conference. September 11 to 13, 2014, Brussels, Brusels, Conference contribution 2014
Conference contribution

Showing 1 - 10 of 57

2017

Mediatization in translation – The Nordic experience
Tine Ustad Figenschou, Magnus Fredriksson, Josef Pallas, Heidi Houlberg Salomonsen
Global Challenges - Nordic Experiences. Oslo, Norway: 20-21 , Conference contribution 2017
Conference contribution

2016

Translating Institutional Logics: When the Media Logic Meets Professions
Josef Pallas, Magnus Fredriksson, Linda Wedlin
Organization Studies, Journal article 2016
Journal article

Media at the center: Public relations in public administrations in the wake of managerialism
Magnus Fredriksson, Josef Pallas
23rd International Public Relations Research Symposium BLEDCOM 2016. Bled, Slovenia: 1-2 juli 2016, Conference contribution 2016
Conference contribution

Diverging Principles for Strategic Communication in Government Agencies
Magnus Fredriksson, J. Pallas
International Journal of Strategic Communication, Journal article 2016
Journal article

Characteristics of Public Sectors and Their Consequences for Strategic Communication
Magnus Fredriksson, J. Pallas
International Journal of Strategic Communication, Journal article 2016
Journal article

2015

Mediability and Public Sector Organizations
Josef Pallas, Magnus Fredriksson
75th Annual Meeting of the Academy of Management, Vancouver, 7-10 August 2015, Conference contribution 2015
Conference contribution

Media at the center: Public relations in public administrations in the wake of managerialism
Magnus Fredriksson, Josef Pallas
First annual International Journal of Press/Politics conference, Oxford, 16-18 September, 2015, Conference contribution 2015
Conference contribution

2014

Management matters: An analysis of factors determine orientations towards reputation among government agencies in Sweden
Magnus Fredriksson
The Annual Euprera Conference. September 11 to 13, 2014, Brussels, Brusels, Conference contribution 2014
Conference contribution

Showing 1 - 10 of 57

Page Manager: Cajsa Malmström|Last update: 1/29/2014
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