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Marie Grusell

Senior lecturer

Marie Grusell
Senior lecturer
Academic degree: Doctor
marie.grusell@jmg.gu.se
+46 31 786 4985
0706-721996

Postal Address: Box 710, 40530 Göteborg
Visiting Address: Seminariegatan 1B , 41313 Göteborg
Duties: Director of Studies, Media- and Communication studies


Journalism Media and Communication (More Information)
Box 710
405 30 Göteborg
www.jmg.gu.se
jmg@jmg.gu.se
Fax: +46 31 786 4950

Visiting Address: Seminariegatan 1 B , 405 30 Göteborg

About Marie Grusell

Marie Grusell got her PhD in 2008 with the thesis Advertising - an uninvited guest? The public's perceptions of advertising in morning paper and television.

Research Areas

Audience research, media and advertising, strategic communication, political communication is the research area she work within.

My research focus can be summarized under the theme:
Impact - under new conditions.

Active in three areas:

  1. Advertising and public opinion
  2. Strategic Political Communication
  3. Digital Media

Current Research Project

Not too narrow, not too wide- a study of the future of public service
A project undertaken as part of the Foundation for Broadcast media - Media Convergence (Project leader Professor Goran Bohlin). The project examines the conditions for the development of public service media in an era of convergence. The study will be reported in 2012 with the book "Not too narrow, not too wide -a study of the future of public service”.

2000s view of ads
A study funded by the TU to get deeper knowledge about how people relate to the daily press and the network's ads. During the early 2000s there has been a change in how people interact with advertisements. The project will study young peoples attituds and behavior with interviews and focus groups. The project will be reported 2012.

Strategic Political Communication
A key issue in comparative studies of political communication is whether the international trends in the form of professionalised political campaigns, fading party political allegiances among citizens and more independent media has an impact on the national level.

Theories on a general Americanization is today rejected by many leading scientists and the concepts of renewal or hybridization is generally considered more reasonable as theoretical starting points. What forms does this take in a national political communication systems?

Together with Professor Lars Nord we examines strategic political communication in the electioncampaignes 2009 and 2010.

The aim has been to illustrate how the Swedish political communication is influenced by changing trends. This has been investigated through a combination of repeated interviews with key players (party secretary / campaign managers) and survey studies. The project is reported regularly and will also be presented in Valrörelsebok 2013 (SNS).

Social media
In the context of digital media research, I also study social media. This part is a spin-off from the area of political strategic communication, but has evolved to become its own autonomous region.

In both the EU 2009 elections and parliamentary elections in 2010, I conducted research on how political parties use social media (Twitter) in its communication with the voter.

Main results show that the party political communication via Twitter mostly consists of monologue than dialogue. The results also showed that the party leaders who were active on Twitter, has a more dialogue-oriented approach in their communication. Results is presented in conferens paper.

Teaching

 Teach courses in methods.

Assignments

Collaborate with Professor Lars Nord and DEMICOM.

Pictures

Search the university image database for more photos. (Search on the name or on JMG).

Latest publications

30 second politics, 30 years too late Political advertising on television in Swedish election campaigns
Marie Grusell, Lars Nord
Abstract Book of the 6th European Communication Conference, ECREA. November 9-12. Prague., Praha, CZECH-IN, s. r. o., Conference contribution 2016
Conference contribution

Vilka hörs på Twitter?
Marie Grusell, Lennart Hast
RetorikMagasinet , Magazine article 2016
Magazine article

Sociala medier - ett forum för kommunikation?
Marie Grusell, Lennart Hast
Vinklade budskap - perspektiv på politisk kommunikation, Halmstad, Halmstad University Press, Chapter in book 2015
Chapter in book

Showing 1 - 10 of 49

2016

30 second politics, 30 years too late Political advertising on television in Swedish election campaigns
Marie Grusell, Lars Nord
Abstract Book of the 6th European Communication Conference, ECREA. November 9-12. Prague., Praha, CZECH-IN, s. r. o., Conference contribution 2016
Conference contribution

Vilka hörs på Twitter?
Marie Grusell, Lennart Hast
RetorikMagasinet , Magazine article 2016
Magazine article

2015

Sociala medier - ett forum för kommunikation?
Marie Grusell, Lennart Hast
Vinklade budskap - perspektiv på politisk kommunikation, Halmstad, Halmstad University Press, Chapter in book 2015
Chapter in book

2014

Showing 1 - 10 of 49

Page Manager: Cajsa Malmström|Last update: 1/29/2014
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