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Thanks for the facts:
Now sell them!

How can you get journalists interested in your research? What are the media looking for? Does dealing with the media mean dumbing down and distorting the truth?

This is a workshop for researchers and aspiring researchers at the University of Gothenburg. The aim is to give an introduction to how to communicate research to the media, as well as inspire you to do so, by learning how the media work, how to find an interesting angle on your research, and by practicing together with an experienced journalist.

The title of the workshop is taken from a widely discussed article in the Washington Post which stressed the importance to scientists of having a media strategy.

About the workshop

The workshop takes approximately two hours and may be held at your department. A suitable group for one session is 4-10 people. The workshop has earlier successfully been held for research groups and PhD students.

The workshop comes in three parts:

”Know your enemy”

What is the difference between interesting facts and front page news? Why does some research go viral while most of it never leaves the library?

To bridge the gap between academia and the media you need to think like journalists, understand what they need, and tell them what they want to hear.

Also: learn the three words that control the entire media!

Find an angle

Working in small groups or individually, you will think about your research to find a media friendly ”angle” that could become a news item or feature.

Hook a journalist!

Test your angles on an experienced journalist: will he take the bait? And can you prevent him spinning your research in a one-sided way?

The facilitator

David Crouch, PhD, has more than 20 years experience in newspaper, magazine and internet journalism in Europe. He was an editor at the Financial Times in London for eight years, worked on medical and nursing magazines, and is now a freelance reporter for the Guardian and the New York Times.

David is also a guest lecturer at the Department of Journalism, Media and Communication (JMG). He has a degree in physics and a doctorate in science policy.

Media training for researchers

Language: English.
The workshop is also available in Swedish.
Size: 4-10 people
Venue: flexible
Time: 2 hours
Cost: 7000 SEK, internal invoice
Booking and questions: monica.lofgren-nilsson@jmg.gu.se

Flyer

Page Manager: Monica Löfgren Nilsson|Last update: 10/15/2014
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