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Magnus Fredriksson

Senior lecturer

Magnus Fredriksson
Senior lecturer
+46 31 786 1196

Postal Address: Box 710, 40530 Göteborg
Visiting Address: Seminariegatan 1B , 41313 Göteborg

Journalism Media and Communication (More Information)
Box 710
405 30 Göteborg
Fax: +46 31 786 4950
Visiting Address: Seminariegatan 1 B , 413 13 Göteborg

About Magnus Fredriksson

I started my work at JMG 1997, was appointed for the PhD-program 1999 and defended my thesis 2008. The title is “Corporate Responsibility/Marketplace Rhetoric. An Analysis of Corporate Communications”


I’m a trained chef but my first work was as an accumulator worker at Tudor AB (1988-1992). Thereafter I worked with staff development first as a consultant later at the Swedish federation of Engineering Workers (1992-1993).

I started my academical studies 1993 and finished 1997 with a masters degree in Media and Communications Studies. Apart from MCS it includes courses in Pedagogy, Organizational psychology and Public Relations at Leeds Metropolitan University.

I have taken part in two governmental commissions and I have carried out commissions for a number of external clients. As of 2001 I’m also an consultant working with analyses, guidance and professional development in strategic communication.

Research Areas

My research focuses on how organisations use ”communication” as a strategic means and the structural conditions for such use. Earlier I have studies how corporations communicate their social responsibilities, corporate environmental communication, organizations crisis communication, corporate media work etcetera. My work is often influences by social theory as the theories of Ulrich Beck and Neo-institutional theory.

Current Research Project

The Expressive Govenrmental Agency
The project takes its starting point in a critique of the idea – often presented by apolitical scientists – that governmental agencies use communication to inform and control citizens and that the latter is increasing.

The project rests on the hypotheses that the increasing marketization of the public sector leads to an increasing use of communication to express identity, values and self-understanding. The empirical material covers material from all Swedish governmental agencies (N=249) and historical analyzes will be carried out on a selection of agencies.

”Transboundary Crisis Communication”
The project aims for a mapping and explanation of the dynamics in crisis transgressing geographical, sectoral, and/or cultural boundaries and how these circumstances influences organisations’ communication.

The project covers three studies and I’m responsible for a study of the communication from banks, governmental agencies, politicians and others during the financial crisis 2008/2009.

Managers Ideas about Communication
The project aims for a mapping of ideas of “communication” among different types of managers in different types of organisations and what consequences these ideas have on the use of “communications” as a strategic means.

Completed Reserach Project

“Corporate Responsibility/Marketplace Rhetoric. An Analysis of Corporate Communications”


I mainly teach corporate communications.


I’m a frequent lecturer appointed by The Swedish Agency of Higher Education, The Swedish Prosecution Authority, The City of Stockholm, Swedish Public Relations Society, The Swedish Museum of World Culture among others. Some examples of lectures are:

  • Strategic communication as a rationalized myth
  • Sustainable communication for stronger brands
  • Is the prosecution service in a crisis of trust? Is it possible to influence trust?
  • Banks in a new media landscape
  • The annual report as a part of the brand communication
  • Media consumption in a media culture
  • Marketing in the public sector

Latest publications

En fråga om tillgång, kvalité och arbetsvillkor. Mediebilden av äldreomsorgen i fyra svenska lokaltidningar
Magnus Fredriksson, Christian Mossberg
Göteborg, Institutionen för journalistik, medier och kommunkation, Report 2020

Public Sector Communication and Mediatization
Magnus Fredriksson, Josef Pallas
The Handbook of Public Sector Communication, Hoboken, NJ, John Wiley & Sons, Inc., Chapter in book 2020
Chapter in book

Introduction to Part II. Public Sector Communication, Organizations, Stakeholders, and Employees
Magnus Fredriksson
The Handbook of Public Sector Communication, Hoboken, NJ, John Wiley & Sons, Inc., Chapter in book 2020
Chapter in book

Public Relations
Magnus Fredriksson
The SAGE International Encyclopedia of Mass Media and Society. Debra L. Merskin (red.), Sage, Encyclopedia entry 2019
Encyclopedia entry

Strategic communication
Magnus Fredriksson
The SAGE International Encyclopedia of Mass Media and Society. Debra L. Merskin (red.), SAGE Publications, Inc., Encyclopedia entry 2019
Encyclopedia entry

New governance practices? How the global media landscape influences public sector organizations.
Ulla Eriksson-Zetterquist, Magnus Fredriksson, Josef Pallas
New Institutionalism Workshop, March 15-16 2019 Uppsala University, Conference paper 2019
Conference paper

Media relations
Magnus Fredriksson, Josef Pallas
The International Encyclopedia of Strategic Communication., John Wiley & Sons, Inc., Encyclopedia entry 2018
Encyclopedia entry

Showing 51 - 60 of 79


Providing, promoting and co-opting - - corporate media work in a mediatized society
Josef Pallas, Magnus Fredriksson
Journal of Communication Management, Journal article 2011
Journal article


Corporate Environmental Communication – Political or Economical Discourse?
Magnus Fredriksson, Eva-Karin Olsson
Paper presenterat vid Communicating Green – Organizational Communication and Environment, Bryssel, Belgien, 18-19 november 2010, Conference contribution 2010
Conference contribution

Ekonomijournalistik och andra (re)presentationer av företag.
Magnus Fredriksson
Medier och företag, Malmö, Liber, Chapter in book 2010
Chapter in book

Corporate Reputation and the News Media in Sweden
Magnus Fredriksson, Maria Grafström
Corporate Reputation and the News Media: Agenda-Setting Whitin Business News Coverage in Developed, Emerging and Frontier markets, New York, Routledge, Chapter in book 2010
Chapter in book


Showing 51 - 60 of 79

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Utskriftsdatum: 2020-08-09