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Magnus Fredriksson

Senior lecturer

Magnus Fredriksson
Senior lecturer
magnus.fredriksson@jmg.gu.se
+46 31 786 1196

Postal Address: Box 710, 40530 Göteborg
Visiting Address: Seminariegatan 1B , 41313 Göteborg


Journalism Media and Communication (More Information)
Box 710
405 30 Göteborg
www.jmg.gu.se
jmg@jmg.gu.se
Fax: +46 31 786 4950
Visiting Address: Seminariegatan 1 B , 413 13 Göteborg

About Magnus Fredriksson

I started my work at JMG 1997, was appointed for the PhD-program 1999 and defended my thesis 2008. The title is “Corporate Responsibility/Marketplace Rhetoric. An Analysis of Corporate Communications”

Presentation

I’m a trained chef but my first work was as an accumulator worker at Tudor AB (1988-1992). Thereafter I worked with staff development first as a consultant later at the Swedish federation of Engineering Workers (1992-1993).

I started my academical studies 1993 and finished 1997 with a masters degree in Media and Communications Studies. Apart from MCS it includes courses in Pedagogy, Organizational psychology and Public Relations at Leeds Metropolitan University.

I have taken part in two governmental commissions and I have carried out commissions for a number of external clients. As of 2001 I’m also an consultant working with analyses, guidance and professional development in strategic communication.

Research Areas

My research focuses on how organisations use ”communication” as a strategic means and the structural conditions for such use. Earlier I have studies how corporations communicate their social responsibilities, corporate environmental communication, organizations crisis communication, corporate media work etcetera. My work is often influences by social theory as the theories of Ulrich Beck and Neo-institutional theory.

Current Research Project

The Expressive Govenrmental Agency
The project takes its starting point in a critique of the idea – often presented by apolitical scientists – that governmental agencies use communication to inform and control citizens and that the latter is increasing.

The project rests on the hypotheses that the increasing marketization of the public sector leads to an increasing use of communication to express identity, values and self-understanding. The empirical material covers material from all Swedish governmental agencies (N=249) and historical analyzes will be carried out on a selection of agencies.

”Transboundary Crisis Communication”
The project aims for a mapping and explanation of the dynamics in crisis transgressing geographical, sectoral, and/or cultural boundaries and how these circumstances influences organisations’ communication.

The project covers three studies and I’m responsible for a study of the communication from banks, governmental agencies, politicians and others during the financial crisis 2008/2009.

Managers Ideas about Communication
The project aims for a mapping of ideas of “communication” among different types of managers in different types of organisations and what consequences these ideas have on the use of “communications” as a strategic means.

Completed Reserach Project

“Corporate Responsibility/Marketplace Rhetoric. An Analysis of Corporate Communications”

Teaching

I mainly teach corporate communications.

Assignments

I’m a frequent lecturer appointed by The Swedish Agency of Higher Education, The Swedish Prosecution Authority, The City of Stockholm, Swedish Public Relations Society, The Swedish Museum of World Culture among others. Some examples of lectures are:

  • Strategic communication as a rationalized myth
  • Sustainable communication for stronger brands
  • Is the prosecution service in a crisis of trust? Is it possible to influence trust?
  • Banks in a new media landscape
  • The annual report as a part of the brand communication
  • Media consumption in a media culture
  • Marketing in the public sector

Latest publications

Media relations
Magnus Fredriksson, Josef Pallas
The International Encyclopedia of Strategic Communication., John Wiley & Sons, Inc., Encyclopedia entry 2018
Encyclopedia entry

Media, News
Magnus Fredriksson, Josef Pallas
The International Encyclopedia of Strategic Communication., Encyclopedia entry 2018
Encyclopedia entry

New Public Management
Magnus Fredriksson, Josef Pallas
The International Encyclopedia of Strategic Communication., John Wiley & Sons, Inc., Encyclopedia entry 2018
Encyclopedia entry

Public Sector Communication
Magnus Fredriksson, Josef Pallas
Encyclopedia of Strategic Communication, Hoboken, Wiley-Blackwell, Encyclopedia entry 2018
Encyclopedia entry

Conclusions on the Compass, Context, Concepts, Concerns and Empirical Avenues for Public Relations
Øyvind Ihlen, Piet Verhoeven, Magnus Fredriksson
Public Relations and Social Theory. Key Figures, Concepts and Developments (2nd Edition), New York , Routledge, Chapter in book 2018
Chapter in book

Comparing Governance, Agencies and Accountability in Seven Countries
Sjors Overman, Thomas Schillemans, Paul Fawcett, Magnus Fredriksson, Per Laegreid et al.
The Calibrating Public Accountability Project Survey Report, Other 2018
Other

On Beck: Public Relations and Quests for Responsibility
Magnus Fredriksson
Øyvind I. & Fredriksson M. (eds) Public Relations and Social Theory. Key Figures, Concepts and Developments (2nd Edition), New York and London, Routledge, Chapter in book 2018
Chapter in book

Introduction: Public Relations and Social Theory
Magnus Fredriksson, Øyvind Ihlen
Public Relations and Social Theory Key Figures, Concepts and Developments (2nd Ed.), New York and London, Routledge, Chapter in book 2018
Chapter in book

Showing 61 - 70 of 71

2007

2006

Ensidigheter i svensk forskning om organisationers kommunikation
Magnus Fredriksson
Makten över kommunikationen. Communique 2006, Conference paper 2006
Conference paper

The search for confidence. Expectations on corporate responsibility in Sweden
Magnus Fredriksson
The 7th Annual EUPRERA Conference, Conference contribution 2006
Conference contribution

The Symbolic Dimensions of Subpolitics. Strategic Communication in the Light of Ulrich Beck’s Theories on Reflexive Modernisation
Magnus Fredriksson
The 56th Annual Conference of the International Communication Association , Conference contribution 2006
Conference contribution

2005

Förväntningar på företags ansvarstagande
Magnus Fredriksson
17:e nordiska konferensen för medie- och kommunikationsforskning, Conference contribution 2005
Conference contribution

2004

2002

Bilavgaserna och den allmänna opinionen : åsikter och handlingsberedskap
Kent Asp, Magnus Fredriksson
Göteborg, Institutionen för journalistik och masskommunikation, Book 2002
Book

Showing 61 - 70 of 71

Page Manager: Cajsa Malmström|Last update: 11/1/2017
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