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Media institutions
and audiences

The media system of today has a long history, from the rise of the modern daily newspaper during the 19th century, through the establishment and expansion of radio and television during the 20th century, to the spread of the Internet, and the digital and mobile revolution in the early 21st century. New generations of media have continuously offered and enabled new forms of media use. A case in point is the recent growth in digital and social media, which has drastically increased the number of available media and, thereby, influenced the choices and behaviours of individuals.

The research at JMG on audiences and media institutions focuses on longitudinal changes and the question of how various media’s position within the media landscape have changed, how new media technologies and genres have been institutionalized, and how new generations of media often emerge through the remediation of previous media forms. This research orientation draws from several long-running research programmes at the Department – the annual surveys conducted by the SOM Institute and Nordicom, and the Newspaper Research Programme (Dagspresskollegiet).

Key themes in the research on media institutions and audiences:

  • How new media forms are established and how politics, economy, and technology play important roles in the emergence, change or phasing out of different generations of media
  • The history of the press, radio and television, often with a focus on the history of journalism
  • How the media industry, media companies and media managers deal with institutional change, both in a historical context, where processes of modernization and democratization created the conditions for media development, and in today’s society, where globalization, individualization, digitization, and increased mobility define the circumstances under which media companies operate
  • Changes in media use across time, the functions and gratifications which different media offer to individual users, and how specific media replace or complement one another
  • The role and significance media use in everyday life, how individuals and groups develop repertoires of media use, and how moral norms and attitudes toward media use are established
  • Media generations, as age is known to be of importance to media use, not only in a biological sense but also in terms of generational affiliation and life cycles. The research on media and generations at JMG also comprises the role of media in the socialization process, as well as how different generations establish and change their media use over time as the media environment changes


Media institutions
and audiences


Research group leaders:
Annika Bergström, Professor
Malin Svenningson, Associate professor

Ulrika Andersson, Associate professor
Monika Djerf-Pierre, Professor
Mats Ekström, Professor
Mathias Färdigh, PhD
Marie Grusell, PhD
Bengt Johansson, Professor
Gabriella Sandstig, PhD
Adam Shehata, Associate professor
Jesper Strömbäck, Professor
Lennart Weibull, Professor
Oscar Westlund, Associate professor

Contact information and personal presentations

Page Manager: Mats Ekström|Last update: 7/10/2015

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