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Comercialization of journalism

The widespread commercialization of media is often seen as a threat to the democratic society, since it may result in profit making becoming more important than journalistic quality. However, very few studies have empirically analysed the relationship between commercialization and journalism.

The purpose of this study is to widen the perspective and empirically explore whether there is a relationship between good public service journalism and what is called commercialization at various levels and, if so, what this relationship looks like. There is a focus on daily press, which is a media type that, in contrast to broadcast media, always has been commercial in nature.

This type of study requires a multi-step design. First, each media company’s degree of commercialization and how it has changed over time must be analysed. Second, the journalism must be analysed over time in the different types of media companies that were identified in the first step. Finally, the two parts must be merged in order to find out whether there is a link between companies that can be characterised as more or less commercialized and the journalism they are engaged in. A few similar studies have been conducted, and their results are inconsistent. This suggests that commercialization may imply both threats and opportunities.


Riksbankens Jubileumsfond



Contact at JMG

Mats Ekström, Assistant Head of Department & Head of Research.

Journalism and
news provision

Project leader
Ingela Wadbring

Page Manager: Mats Ekström|Last update: 11/28/2018

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