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The history of free dailies


This project is a historical study of the development of weekly dailies (freesheets) over time. Four publications were analysed, from their establishment to the most recent issue: one Mitt-i freesheet from Stockholm, Markbladet, Annonsbladet Borlänge and ST-tidningen, which has become partly subscribed and partly free.

The trend is very clear. The editorial material in these publications is increasing, and they are becoming more and more like traditional newspapers. In all studied freesheets except Annonsbladet Borlänge, the editorial material is characterised by breadth and neutrality. The freesheets are increasing over time with respects to circulation, advertisements, volume and redaktionellt. The publications are read and appreciated by their readers.

Project leader
Ingela Wadbring

Page Manager: Mats Ekström|Last update: 8/14/2013
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