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Media and the bird flu

In general, the only time a Swede hears about serious epidemics killing thousands is when it is included in the media’s foreign news reporting. They are rarely perceived as concrete threats. It did not get very serious in the spring of 2006 either, although media made many people believe that we were in a dire situation. The media reporting around this time was analysed in a study on the media coverage of the bird flu and TB.

The study was based on:

  • The reporting on the bird flu in the newspapers and news programmes Dagens Nyheter, Svenska Dagbladet, Göteborgs-Posten, Expressen, Aftonbladet, Dagens Eko, Rapport and Nyheterna i TV4 from1 January 2004 to 31 July 2006.
  • The reporting on TB in Dagens Nyheter, Aftonbladet, Mitt i Bromma, Hallandsposten and Hallands Nyheter from 20 August 2005 to 5 July 2006.
  • Telephone interviews with 18 journalists who covered the bird flu.
Page Manager: Mats Ekström|Last update: 7/25/2011

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