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Media of tomorrow


The Swedish media system has fundamentally changed over the last 20 years. The daily press and public service TV and radio are being challenged by commercial radio and TV stations, daily freesheets and not least the great diversity of media types available online. The question is how the changing media landscape will affect the public sphere in Sweden.

The purpose of the research network Media of tomorrow is to enable media research to meet across disciplinary boundaries. There are many driving forces behind the change, and each discipline tends to emphasise ‘its’ driving force, whether it is finances, technology or journalism. The consequences of the change are harder to predict, but by letting researchers from different fields come together, we may make some good progress in terms of knowledge building. The first issue that needs to be discussed and identified is what the most important questions for the future are, and then we need to try to create platforms for future research projects in order to better understand the complex media world.

Concrete issues that are up for discussion include the role of media in daily life, media production processes, the relation between traditional media and social media, economic consequences of the changing landscape and the formation of political opinions.

The discussion will comprise a series of six seminars held across the country where around 20 researchers from different disciplines and higher education institutions will participate.

JMG hosted the first seminar 23–24 August 2010 (agenda). The next was hold 23–24 November 2010 at Södertörn University.

Funding: Riksbankens jubileumsfond

Period: 2010–2012

Project managers: Gunnar Nygren, Södertörn University, and Ingela Wadbring, JMG

Media institutions
and audiences

Project leader
Ingela Wadbring

Page Manager: Mats Ekström|Last update: 7/6/2011
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