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Public opinion on advertisements

This study is funded by TU and aims to gain in-depth knowledge about how people relate to newspaper and Internet ads. The way people search through ads has changed since the turn of the millennium. Advertisements in the daily press have lost ground while there has been a significant increase in Internet ads. However, research shows that the loss observed in the daily press is smaller than the gain noted for the Internet. Thus, ads in the daily press may have become a complement to Internet ads. But how do people search through ads today; what is their line of thinking and how do they do it? The aim of the project is to study attitudes and behaviour as regards advertisements in the daily press and on the Internet using interviews and focus groups.

Funded by: TU

Page Manager: Mats Ekström|Last update: 7/6/2011

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