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Swedish election campaign posters

The project aims to analyse the historical development of Swedish election campaign posters along two thematic lines.

The first theme is based on the democratic principles that election campaigns must comply with and relates to political science theories concerning representation and accountability. Relevant topics include how campaign messages portray the role of the citizen.

The second theme concerns the link between election campaign posters and the parties’ campaign communication. Campaign posters are compared with the respective parties’ other campaign activities to determine whether the messages are systematically integrated in the general campaign message and the extent to which the poster themes are reflected in the media coverage.

The project will identify and collect Swedish election campaign posters from the early 1900s on. The bulk of the work consists of analysing this primary material, whereas previously collected and categorised longitudinal data is used in the comparisons with other party propaganda and with media content. Posters are reviewed internationally as well in order to position the Swedish campaign posters in the respective campaigns in relation to what we know about election campaigns in primarily the Nordic and western European countries. This analysis is based on secondary analysis of publications and previously collected data.

Project leader: Bengt Johansson, JMG

Other researchers/participants: Nicklas Håkansson and Orla Vigsö, JMG

Funding: Ridderstads stiftelse



Page Manager: Mats Ekström|Last update: 11/28/2018

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